Source, Telecom News, ET Telecom

BRUSSELS: Alphabet unit Google seeks to settle I an antitrust investigation into his digital advertising business said a person familiar with the matter just three months after European Commission opened a case against the company.

The EU’s executive body, which acts as a competitor to the bloc, said in June that it would investigate whether Google preferred its own online advertising technology services to the detriment of competitors, advertisers and online publishers.

EU antitrust cases have cost Google more than 8 billion euros ($ 9.4 billion) in fines in three different cases over the past decade.

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