Broadcast Radio Market Estimated to Reach $1.65 Billion Mark by 2026 · Wall Street Call

The global Broadcasting market is expected to exceed $ 1.65 billion by 2026, rising at an expected CAGR of more than 4.2% over the forecast period 2021 to 2026. The market will be driven by the presence of an alternative signal of audio devices via standard FM radio. The broadcasting market will be strengthened by its high use in domestic production, along with exports and imports. The growing popularity of improvements to existing equipment and infrastructure will stimulate demand in the broadcasting market.

Analysis of the segment of the broadcasting market – by type

The growing adoption of smartphones and Internet equipment has led to an increase in the number of Internet radio audiences, which is driving the growth of the global radio advertising market. Because the radio show is easy to access, a new Cryptomania radio show has been launched in Boston to help people learn from online radio stations. This is constantly entering the mainstream of the educational process and will help the market grow progressively. For the past five years, cellular radiotelephones, pagers, cable television equipment, antennas, receivers and amplifiers have been a favorable source of entertainment and news. This factor favors market growth. This acceptance is due to the growing demand for audio streaming, which has enjoyed six times in the last eight years, according to Triton Digital.

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Analysis of the market segment of broadcasting – by equipment

The market is segmented by frequency, where the production and transmission of ultra-high resolution (UHD) content is increasing due to increased supply of D2C (Direct-to-Consumer) through OTT services. Multi-channel networks have increased the offer for video servers. These servers act as hosts and are used to deliver various content or videos. The broadcasting market consists mainly of the production of communication equipment for television and radio broadcasting devices such as amplifiers, cable decoders, transceivers, transmitting antenna and modulators. A number of new retail networks, programmed under history, wildlife and lifestyle programs, have launched that serve a niche audience.

Analysis of the market segment of broadcasting – by geography

North America held the largest share of the broadcasting market in 2020. The growing number of cable and satellite TV channels and the growing spread of the Internet have given TV operators many opportunities to continue to dominate the upcoming market. North America is leading with an increase in the number of broadcast channels, which in turn has boosted demand for broadcasting equipment. Europe is also one of the potential markets for broadcasting equipment. The overall market is highly fragmented by several very large and medium-sized companies that offer media and entertainment solutions.

Broadcast drivers

Switch to software-defined radio

Software-defined radio (SDR) is a type of radio communication system in which the software of an embedded system or personal computer is used for communication instead of applying hardware such as filters, amplifiers, mixers, detectors, demodulators and modulators, among others. In SDR, the data from the source is converted into digital format, the other activities are performed using software automated functions. Globally, the demand for software radios is driven by military programs to modernize different countries and a growing number of digital service users. However, the integration of the various subsystems is key to the software-defined radio market.

Increasing reception of intelligent radio

The market for intelligent radio is driven by the growing market demand for radio “on the go” and allows free listening in all radio devices, especially mobile devices such as smartphones and tablets. The type of distribution platform through which listeners have access to radio, such as the Internet and streaming via mobile networks, is increasing. Currently, listeners, mostly mobile, tend to access the radio via streaming, which proves to be quite expensive, as it consumes the listener’s data usage while off a Wi-Fi network. Smart radio is expected to tackle this problem by giving listeners access to live broadcast services anywhere at no extra cost. In addition, this feature will be available to everyone, regardless of the device used and the technology built into it. This will ease the pressure on mobile broadband networks.

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Challenges of broadcasting

Covid-19 Interferes with revenue generation for broadcasting

The outbreak of COVID-19 has a critical impact on the TV operator’s revenue, as companies around the world are reluctant to spend on advertising. Brands must use their limited cash reserves, especially when demand is stifled in a downturn. This is projected to continue until mid-2021 with a slight recovery thereafter, before the market resumes normal investment in 2023. Despite growing media consumption, the broadcast radio market has an industry that is significantly hampered by the Covid-19 pandemic due to no costs from end customers.

Market landscape

Product launches, acquisitions and research and development are key strategies adopted by the players of the Broadcast Radio. Grass Valley, Ericsson, Cisco, Evertz Microsystems, Harmonic, EVS Broadcast, Sencore Clyde Broadcast (SA), AVL Technologies, Acorde Technologies, Global Invacom Ltd. and ETL Systems Ltd. .

Acquisitions / Technology Launch / Partnerships

In August 2019, Reliance Broadcast Network Limited, operated by BIG FM FM radio networks, was acquired by Music Broadcast Limited (MBL), which includes 40 FM radio stations for $ 150 million

iHeartMedia announces acquisition of Athens-based, Greek-based online audio technology company Radiojar Information Technology SA Radiojar is a centralized cloud-based audio playback platform, and the acquisition will allow the industry to use Radiojar’s tools to seamlessly combine elements of the broadcast radio and transfer these skillfully crafted listening experiences to other audio platforms.

Basic products for home

With the advancement of technology, the communication sectors are also moving to digital technologies. Correction and error detection techniques are easily applied in digital communication. Bandwidth consumption is also reduced and more simultaneous speech paths are built into a single digital radio channel.

Aside from data privacy issues, users are increasingly willing to provide personal information about themselves in exchange for a more personalized content experience.

Media and entertainment must dominate the broadcasting market due to growing demand from the growing population. This is mainly due to the growing demand for internet and online streaming services such as Amazon Prime Video, Netflix, etc.

Related reports:

A. Cognitive radio market

https://www.industryarc.com/Research/Cognitive-Radio-Market-Research-500915

B. Mobile radio market

https://www.industryarc.com/Report/15426/land-mobile-radio-market.html

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