The SDR market is gaining traction in North America and Europe due to the focus of players on technological advancement. They are partnering with armed forces to develop and deliver advanced handheld devices.
Older equipment requires a high amenity for transportation and limits flexibility in deployment, and is also more susceptible to network interferences and sophisticated electronic attacks. This has led to governments spending more on cutting-edge communication technology.
Open-Source Software
SDR technology is rapidly increasing in demand among military and commercial users. Older radio communication equipment requires a high amenity for transportation and limits flexibility in deployment. Newer SDR systems are more compact, offer greater versatility, and are better protected against electronic attacks.
SDR manufacturers have focused on implementing advanced technologies that enable the use of COTS hardware. They are also leveraging software development environments to develop and program GPPs and FPGAs without the need for HDL expertise.
In order to secure quality meetings that AEs can convert into sales opportunities, SDRs need to be well-equipped with the proper tech stack. This includes tools like email tracking, dialers, and sales call recording that allow them to track the performance of their conversations with prospects and identify areas for improvement. New SDRs should also be familiar with the size and general struggles of their market so they can tailor their pitches to address each prospect’s unique needs.
5G Networks
The deployment of 5G networks is boosting the SDR market. This is because SDR technology can be reconfigured to operate on different frequencies and protocols, making it highly adaptable to 5G networking requirements. This will help increase the data rates of 5G devices.
SDR technology can combine digital and analog components on a single embedded chip, which reduces the separate hardware requirements and makes it lighter, flexible, portable, and cheaper. This will drive the SDR market growth over the forecast period.
Moreover, SDR platforms can be tuned to the frequency of various satellite constellations such as GALILEO, GPS, and BeiDou. This will make it easier for users to operate their communication systems in areas with a poor signal environment. This is especially beneficial for military applications that require a high level of flexibility. The introduction of new middleware that supports adaptive and cognitive radios will also improve radio operations. This will increase SDR adoption in the military, commercial, and consumer sectors.
Technographic Tools
The increasing investments toward the modernization of C4ISR systems and battle management equipment in armed forces across major economies is driving demand for SDR devices. The equipment enables improved situational awareness and facilitates faster network-enabled applications. The new equipment also requires less amenity for transportation, offers flexibility in deployment and is resistant to electromagnetic interferences.
Furthermore, the emergence of new derived technologies such as cognitive radio offers ample opportunities for SDR market growth. The technology allows radio devices to dynamically detect available channels in the wireless spectrum and alter transmission parameters.
To improve their sales performance, SDRs must understand the technology used by their prospects. Free programs like Datanyze, BuiltWith and Ghostery can provide this information, which helps SDRs to approach prospects with helpful information and begin productive conversations. SDRs can then offer tailored solutions that address specific business needs. This enables them to build trust with prospects and increase the likelihood of closing deals.
Collaboration
As the world around SDRs continues to evolve, collaboration is becoming more important. SDR teams can increase their effectiveness by leveraging technology like automation to streamline time-consuming tasks. This frees up reps to spend more time prospecting and nurturing leads into loyal customers.
For example, a rep can use artificial intelligence to identify and prioritize the highest-quality leads. Then, they can automate workflows that deliver the right content and tools to each individual contact at the right time.
SDRs can also use a variety of tools to stay up-to-date on industry trends. They can read trade journals, attend industry events and join all the relevant LinkedIn groups to keep up with their prospects’ conversations. This knowledge helps them create more natural and meaningful conversations with prospects. They can tell their prospects how their peers are using their product or service to solve a specific problem they have. This will help them build credibility with the prospect and gain a competitive advantage.
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