DoubleClick by Google refers to DoubleClick’s digital marketing platform, which is a separate division within Google. This is Google’s state-of-the-art suite of advertising tools, which includes five interconnected components of the platform.
DoubleClick Campaign Manager: An ad serving platform called Ad Server that delivers ads to your customers and measures all online advertising, even on screens and channels.
DoubleClick Bid Manager, the bidding platform for high-quality ad slots in more than 47 ad markets, including the Google Display Network.
DoubleClick Ad Exchange: the world’s largest ad marketplace for buying display, video, mobile, search and even Facebook ad slots.
DoubleClick Search: is more powerful than AdWords and is used to purchase ads when searching on Google, Yahoo and Bing.
DoubleClick Creative Solutions: for designing, delivering and measuring rich media (video) ads, interactive and expandable ads.
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